1. In Vietnam, the roadside/giant advertisements are able to be bigger than those of Singapore's, as well as in more areas.
For example, even in more "rural" areas of Vietnam, huge billboard advertisements can be spotted, these being bigger than any billboard advertisement found in Singapore. Also, in many of the buildings, there are many of these advertisements found along the outside walls.
2. The country's development is related to and dependent on the retail development, vice versa.
As Vietnam gradually develops, the requirements and demands of the population, in terms of quality, increases. Hence, more modern retail outlets and specialised stores will be set-up.
3. There is a stark difference in the local and foreign markets. This means that Vietnam is improving to reaching international standards.
We can see that the difference in the choice of escalators in the local hypermart & shopping mall and the choice of travellators in the foreign one, as well as the the inexistence of electronic movement aid in the An Dong Market, is quite wide. Such details are not too greatly taken care of in local areas. For example, in Lotte Mart, we can observe that the sides of the escalators have steel frames sticking out of the sides in case of any dropping of items from the top.