Learning Objectives


1. To discover the relationship between cultural influences and the architectural development in South Vietnam

2. To have a deeper understanding of urban planning issues and the interplay of the matrices of determinants involving physical attributes, commercial feasibility, social fabrics as well as political factors in particular relating to Generation Z (Those born between the early 1990s and the early 2000s).

3. To be aware of the impact of rapid urbanization on the environment and the need for sustainable development in the urban planning process.

4. To gain an insight of Singapore’s strengths in urban planning and sustainable environmental management skill-sets

Saturday, May 28, 2011

Day 6 Reflection — Grace, Guang Jun, Kimberly and Lincoln

Q1 ) How is the retail development in HCMC a reflection of the country’s development?

The retail development in HCMC gives tourists and locals the impression of Vietnam’s development, whether good or bad. This is due to the fact that if the country is developed, the retail development would be very advanced and would be similar to retail development in already developed countries, so it would reflect that the country is developed even if the tourists or locals are not sure if the country is truly developed.

Q2 ) How is media use in advertisements for traditional markets and modern markets?

Firstly, there is little or no media usage of advertisements for traditional markets. The organisation of the stalls are messy and packed closely together. Therefore, advertisement may not be the best way to display what the markets are selling since every single corner of the market cannot be spotted easily. Secondly, big posters are placed in front of the market, allowing consumers to see whether they need what they want in the market. Thirdly, media usage of advertisements are widely used and is very common in modern markets. They have huge LCD screens to play and show whatever the market itself offers the consumers. It allow anyone that can see the screen to know more and have a better introduction about the market through the displays. In terms of efficiency, the media usage in advertisement for modern market is much more better as compared to the media usage in advertisements for traditional market as it can target on a larger number of audience and it also bring the message across, visually.

Q3 ) How does the different managements in traditional markets and modern markets work?

In a traditional market, such as An Dong market, goods are pack in garbage bags and tight up using duct tape. Workers will transport the goods around the centre manually. The workers will leave or pick up the goods, depending whether they are for import or export. We assumed that the workers differentiate the different shops with the serial number on their sign board as the shops look roughly the same. The shops in a traditional markets often sell product with not fixed price. The shops are small and the alley are narrow. Often, it can be seen that owners of different store sitting around, eating their meals together.

On other hand, in a modern market, the shops are relatively big and spacious. The shopping mall wide passageway and spaces which allow exhibition and customers to rest. There is rarely any communication between each stores. There is also a reception that serves all the customers.

Q4 ) How does the range of products differ between the retail development in Singapore and Vietnam ?

In Singapore, there is a huge range of products sold, as compared to the retail in Vietnam, which has limited types of products, showing the great difference between the retail development found in Singapore and Vietnam. Example, in Vietnam, products sold were mostly targeted at people going overseas or on a trip, like beautiful shoes, sunglasses, and bags. This is due to the small range of products supplied into their retail stores, thus the kind of products found. In Singapore, however, tons and tons of products are being imported into Singapore from other countries, like China. In Singapore we can see a very very wide range of products, far from what the retail development in Vietnam would be able to show us.

Q5 ) What are the difference between the retail development in Singapore and Vietnam, the comparison between a developed country and a developing country ?

In Singapore, retail outlets are well presented, mostly air-conditioned and goods have fixed prices and are of better quality. In Vietnam’s road stalls, the stalls are usually not air-conditioned, the store is usually messy and some prices can be bargained for. This is usually because some goods were stolen or imitated and given high prices to be sold to tourists and locals. In addition, stalls in Vietnam are not professionally presented even compared to Bugis in Singapore.

Q6 ) What are the environment the Vietnamese trade in?

The Vietnamese trade in a overcrowded environment whereby everything is closely packed together. At the same time, there are people who trade in a comfortable environment whereby every shop itself is organised in a way which allow to use its space to the maximum. This are the traditional and modern environments. Traditional environments are like wet market, family run stores and bazaar stores while modern environment are supermarket, convenience chain stores and online stores. There are 60.6 million consumers and 27.9% of them are people who are from 20 to 29 years old. They spend more and save less.

Overall Learning:

From a day of comparing retail outlets and visiting different types of markets, our group has learnt more about the difference between luxurious retail areas for richer people like tourists and pockets of richer locals ( Lotte Mart ), and wholesale markets with cheaper prices for poorer locals ( An Dong Market ). This allows us to empathize with the poorer locals and realise that nearly all retail outlets in Singapore are like the pockets of luxurious retail areas in Vietnam, which shows how developed Singapore is and how fortunate Singaporeans are.

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