1. To discover the relationship between cultural influences and the architectural development in South Vietnam
2. To have a deeper understanding of urban planning issues and the interplay of the matrices of determinants involving physical attributes, commercial feasibility, social fabrics as well as political factors in particular relating to Generation Z (Those born between the early 1990s and the early 2000s).
3. To be aware of the impact of rapid urbanization on the environment and the need for sustainable development in the urban planning process.
4. To gain an insight of Singapore’s strengths in urban planning and sustainable environmental management skill-sets
Tuesday, May 31, 2011
Monday, May 30, 2011
VSIP 1 and VSIP 2
The trees, flowers, and roads really reminds me of Singapore's Changi Airport.
The roads had many many bumps, which is exactly like in Singapore.
I find it pretty good as the traffic in Vietnam is pretty dangerous so the bumps would slow the vehicles down. There were different lanes like in Singapore too. However, many of the citizens there do not really care about those lines so they would drive anyway they want. They also had a kennel.
Why do companies set up their factories there?
There is a university in the Binh Duong Province which is called the Eastern International University.
Sunday, May 29, 2011
This is Viacom Center, it's shops here provide premium, high-class branded goods, it's pretty obvious this shopping mall is catered for the upper-class in Vietnam. Inside the mall, we realized there was a corner for kids to play with lego upstairs, from what i see, it seems that this mall has provided places for these kids to go while their parents go shopping.
After that, we headed to An Dong Market, this is fairly similar to Ben Thanh Market but prices are reasonable there because it's not really tourists-orientated. These market have stalls set up across the whole entire place with narrow, squeezey aisles and many shops eventually selling the same kind of stuff all over the place, totally different compared to Viacom Center.
- Providing jobs/opportunities
- Living space/Housing Infrastructure
- Services, such as retail & entertainment
- Supporting Amenities like education & healthcare
After that, we visited an International University which is currently building, this university is planned by Singaporean company ascendas and it has a Singapore flavor in it.
|block of the university|
|Housing is important!|
Can Gio, being out of the mainland, we had to take a ferry over to the reserve. From there we have to head somewhere at the south where to reserve is located. From the trip to the reserve, it is evident that the Vietnamese are taking lots of measures to preserve their forests since post-world war 2 where the americans sprayed lots of herbicides and napalm on their forests just to cope the Vietnamese way of guerilla warfare.
|Boots to wear in the muddy area|
Saturday, May 28, 2011
1) There is a very obvious difference between how the traditional markets and modern markets operate. Traditional markets are like wet markets found in Singapore, but not limited to selling food. The arrangements of the stalls are very tight, so the path in between each stall is very narrow. The shopkeepers also have more freedom and are more carefree when interacting with other people. Furthermore, tourists in traditional markets are able to bargain a cheaper price of an item they wish to buy, and this is very different from any modern markets. On the other hand, Modern markets have a neater arrangement and the technical aspect is also better. Most of the stalls are air conditioned and also equipped with high end technology such as computers as well as electronic directories located around the mall.
2) I have also learnt that Vietnamese people would rather purchase healthcare products from other countries such as USA even though the price is cheaper locally. This is because they think that the products being made locally does not make use of fresh ingredients and may contain other chemicals, so they choose to buy it from other countries.
3) Thirdly, I have realised that Vietnam specialises in producing traditional exports such as dried or crispy mango strips, gum, coffee as well as lotus seeds. Even though these products are sold cheaply in Vietnam due to being produced locally, many of the retailers may sell fake version of these products. However, even if the modern market sells genuine products, the variety available is very limited and can not be compared to those sold in traditional markets.
Q1 ) How is the retail development in HCMC a reflection of the country’s development?
The retail development in HCMC gives tourists and locals the impression of Vietnam’s development, whether good or bad. This is due to the fact that if the country is developed, the retail development would be very advanced and would be similar to retail development in already developed countries, so it would reflect that the country is developed even if the tourists or locals are not sure if the country is truly developed.
Q2 ) How is media use in advertisements for traditional markets and modern markets?
Firstly, there is little or no media usage of advertisements for traditional markets. The organisation of the stalls are messy and packed closely together. Therefore, advertisement may not be the best way to display what the markets are selling since every single corner of the market cannot be spotted easily. Secondly, big posters are placed in front of the market, allowing consumers to see whether they need what they want in the market. Thirdly, media usage of advertisements are widely used and is very common in modern markets. They have huge LCD screens to play and show whatever the market itself offers the consumers. It allow anyone that can see the screen to know more and have a better introduction about the market through the displays. In terms of efficiency, the media usage in advertisement for modern market is much more better as compared to the media usage in advertisements for traditional market as it can target on a larger number of audience and it also bring the message across, visually.
Q3 ) How does the different managements in traditional markets and modern markets work?
In a traditional market, such as An Dong market, goods are pack in garbage bags and tight up using duct tape. Workers will transport the goods around the centre manually. The workers will leave or pick up the goods, depending whether they are for import or export. We assumed that the workers differentiate the different shops with the serial number on their sign board as the shops look roughly the same. The shops in a traditional markets often sell product with not fixed price. The shops are small and the alley are narrow. Often, it can be seen that owners of different store sitting around, eating their meals together.
On other hand, in a modern market, the shops are relatively big and spacious. The shopping mall wide passageway and spaces which allow exhibition and customers to rest. There is rarely any communication between each stores. There is also a reception that serves all the customers.
Q4 ) How does the range of products differ between the retail development in Singapore and Vietnam ?
In Singapore, there is a huge range of products sold, as compared to the retail in Vietnam, which has limited types of products, showing the great difference between the retail development found in Singapore and Vietnam. Example, in Vietnam, products sold were mostly targeted at people going overseas or on a trip, like beautiful shoes, sunglasses, and bags. This is due to the small range of products supplied into their retail stores, thus the kind of products found. In Singapore, however, tons and tons of products are being imported into Singapore from other countries, like China. In Singapore we can see a very very wide range of products, far from what the retail development in Vietnam would be able to show us.
Q5 ) What are the difference between the retail development in Singapore and Vietnam, the comparison between a developed country and a developing country ?
In Singapore, retail outlets are well presented, mostly air-conditioned and goods have fixed prices and are of better quality. In Vietnam’s road stalls, the stalls are usually not air-conditioned, the store is usually messy and some prices can be bargained for. This is usually because some goods were stolen or imitated and given high prices to be sold to tourists and locals. In addition, stalls in Vietnam are not professionally presented even compared to Bugis in Singapore.
Q6 ) What are the environment the Vietnamese trade in?
The Vietnamese trade in a overcrowded environment whereby everything is closely packed together. At the same time, there are people who trade in a comfortable environment whereby every shop itself is organised in a way which allow to use its space to the maximum. This are the traditional and modern environments. Traditional environments are like wet market, family run stores and bazaar stores while modern environment are supermarket, convenience chain stores and online stores. There are 60.6 million consumers and 27.9% of them are people who are from 20 to 29 years old. They spend more and save less.
From a day of comparing retail outlets and visiting different types of markets, our group has learnt more about the difference between luxurious retail areas for richer people like tourists and pockets of richer locals ( Lotte Mart ), and wholesale markets with cheaper prices for poorer locals ( An Dong Market ). This allows us to empathize with the poorer locals and realise that nearly all retail outlets in Singapore are like the pockets of luxurious retail areas in Vietnam, which shows how developed Singapore is and how fortunate Singaporeans are.
Level 1 of An Dong retail market
Multistory Lotte Mart
Vietnamese modern retail outlet, Sieu Thi Co-opmart
Friday, May 27, 2011
Firstly, there is a big difference in terms of the level of class of these shopping centers. In Vincom Center, the shops had air-condition,were very spacious had proper lighting and was very high class. But compared to the Wholesale market An Dong, the market was cramped, dim lighted, and very stuffy.Thus, because of these factors, there were not as many people at the Vincom Centre than An Dong Market.
Secondly, the other difference is the difference in the technology used. At An Dong, besides some fans, lights, there were not much technology used. But in Vincom Center, there were much better quality there, and even a touchscreen panel for customers to get knowledge about shops they might want to go to.
A observation I made today was the the people of Vietnam seem to be enjoying their life despite their daily life and work. They would rather live the lives happily than miserably and were very friendly. Firstly, we met a 71 year old lady whose parents were from China, but she grew up in Vietnam. She worked in An Dong since young and was very friendly and helpful to us. Then, we met some street stall sellers selling glasses. They were very grateful when we decided to buy some of their products. Lastly, after dinner, Kun Yao and me went to a clothes shop. A 36 year old wife and a mother of one was the store owner, and she had to juggle 2 jobs. One job in the wet market near our hotel in the morning and in the afternoon till very late at night, she had to take care of the clothes store. But despite that, she was friendly and had a cheerful smile.
1. In Vietnam, the roadside/giant advertisements are able to be bigger than those of Singapore's, as well as in more areas.
For example, even in more "rural" areas of Vietnam, huge billboard advertisements can be spotted, these being bigger than any billboard advertisement found in Singapore. Also, in many of the buildings, there are many of these advertisements found along the outside walls.
2. The country's development is related to and dependent on the retail development, vice versa.
As Vietnam gradually develops, the requirements and demands of the population, in terms of quality, increases. Hence, more modern retail outlets and specialised stores will be set-up.
3. There is a stark difference in the local and foreign markets. This means that Vietnam is improving to reaching international standards.
We can see that the difference in the choice of escalators in the local hypermart & shopping mall and the choice of travellators in the foreign one, as well as the the inexistence of electronic movement aid in the An Dong Market, is quite wide. Such details are not too greatly taken care of in local areas. For example, in Lotte Mart, we can observe that the sides of the escalators have steel frames sticking out of the sides in case of any dropping of items from the top.
1) I have learnt how to plant the mangrove roots into the Can Gio biosphere, and that which a large amount of effort, the greenery can be preserved in Vietnam.
2) I have discovered that the income gap between the rich and the poor is really wide. Some of the richer generations can live in big houses and enjoy luxurious living, but the poor live in very small houses and some even resort to building houses illegally. This has also let me realise how fortunate I am in Singapore after looking at the living conditions of some Vietnamese people.
3) I have learnt the importance of preserving the forests located around the globe. It is everyone's role to contribute to preserving the green nature found around the earth, as this can help delay the green house effects that may occur on earth. One way the Vietnamese improvise is by building the Can Gio biosphere, which is a protected area for growing mangroves there, to preserve the greenery in the country. Residents are also signed on a contract to protect the forested areas around the Can Gio bioshphere.
A photo of me planting the mangrove roots.
A photo of a house owned by a richer generation
3) A picture of the owner of an area of mangroves and part of the forested area he owns
A huge Lego trooper and me :)
Apple Premium Reseller in Vietnam
A converse shop in Parksons
3 things I have learnt:
1. The retail in Vietnam is split into 2 major markets: Traditional and Modern. Traditional consists of wet markets, family run stalls and bazaar stalls while the Modern consists of supermarkets and hypermarkets, convenience chain stores, specialty chain stores (Sells 1 brand only) and online stores. As Vietnam is a developing country, we can bargain and have discounts easily because the goods are not at a fixed price.
2. There are 60.6 million consumers in Saigon. Most of them (27.9%) are usually at an age of 20-29 years old as they do not have enough money to fend for themselves and start selling products to gain a profit and earn a living. The consumers usually spend more save less, have high complicated product requirements, spend more on healthcare and appreciate more on the quality of the products.
3. The retail development in HCMC is developing, pavement in the market is very narrow, very crowded and the foods are exposed to the surroundings. The market is humid and most are imitations of the original authentic products. The manufactured products in Vietnam are usually exported out to other countries and those sold in Vietnam are overrated, stolen or defects. The products sold are cheaper but fake. The supermarkets have better quality and more expensive products than wet markets. However, the souvenirs are found more often in traditional markets than modern markets as they attract tourists.
VSIP logo (Singapore's partnership with Vietnam)
The urban planning of the future VSIP 2
The entrance of the sewage treatment plant
3 things I have learnt:
1. Vietnam is an ideal place for investors because the Vietnamese has the necessary skill sets and abilities, are more intelligent compared to other developing countries (e.g Cambodia, Laos). Ho Chi Minh City is also not an earthquake prone zone, so it will not affect the business industry because there are no disasters. The city has about 7 million people, and many of them do not have job opportunities. Because of this, many will get a job (e.g Teacher, Cleaner, etc) when the new urban area is developed.
2. VSIP 1 has a vast variety of factories--From Kimberly-Clarke to Yakult--. The surrounding area is much like Singapore, with wide pavements and roads. The road plants and trees are also very similar to Singapore plants. Many lamp posts and gates look just identical to Singapore. The buildings are also built horizontally than vertically because land is cheaper in Vietnam-unlike Singapore where limited land space costs very expensive and building vertically is very costly because of the mechanical systems and lifts. The higher the building gets, the more expensive to build the lifts.
3. VSIP 2 is the future urban area of Vietnam--There is a cultural center, river, university and residential which can hold up to 125,000 people. It is international, which gives foreign people to live there. This year during September, the university will house 1,000 students while it prepares for teachers and workers. The designs of this area are all made by Singapore companies-Surbana, NUS School of Design and Research. There is also a copycat made by Vietnam called VHIP (Viet Houng Industrial Park) where the "dirty" stuffs are manufactured here (e.g Textiles) and a new sewage treatment plant. The roads were halfway constructed to the dirt tracks. It is very small unlike Singapore's, and this industrial park will take many years to catch up. The VSIPs appears to be in-charged by the company Becamex.
Photo 2, the building of the university.
Photo 3, a model of VSIP 1.
Photo 4, a entrance to VSIP 1.
Introduction of VSIP 1 and 2 :
The Vietnam Singapore Industrial Park (VSIP) is a world-class industrial park that was initiated by the Governments of Vietnam and Singapore. In March 1994, the VSIP project was first proposed by former Vietnamese Prime Minister Vo Van Kiet to his contemporary Singaporean counterpart Goh Chok Tong. Almost two years later, the project was officially launched on January 31, 1996 in Singapore. On 14 May 1996, the two Prime Ministers gathered again at the project site in Binh Duong to attend the groundbreaking ceremony of the first part of the project, VSIP I, (500ha). For the past 14 years of development, VSIP I has become the leading industrial park in Vietnam, and has proven to be a very attractive investment destination, technology transfer and environment protection for many multinational companies for the domestic as well as export markets.
Essential Question :
Q1 ) Why is it important for Singapore and her citizen to venture out ?
Singapore is a small island, and has no resources. This means that if she is to develop and expand, we have to venture out of Singapore. At other countries, like how we buy water from her neighboring countries, example being Malaysia. To develop, we need materials to build, we need to improve the economy. That is why we need to venture out, and not just focus on Singapore alone, to actually be able to properly get the resources and help needed to improve Singapore. Also, due to the size of Singapore, the human population is not big enough, and the expertise needed may not be around. This will mean that she has to venture out and get help from the people of other countries, which might have the talents that Singapore needs to develop.
2) What did Singapore do to develop her local talents?
Ministry of Education opened up serval schools to cater to potential people of different fields. For example, MOE open up School of Science and Technology to developed more professionals to increase the percentage of quaternary industry, increase the number of suitable people in research work.
The increase of research will increase the amount of knowledge the Singaporeans has. Singapore exchange the information they obtain with other countries, improving the relationship between the countries. Better relationship will allow Singapore to participate in trade with other countries easier, obtaining natural resources from them which we do not have.
The school focus more on innovation and entrepreneurship so that the students can adapt to the work environment will they grow up. The school also focus on communication skills so that the students can communicative with the locals and people from other countries. Effective communication will allow better partnership with other countries.
3) How does this integrated industrial park spanning a land area of 500 hectares with full infrastructure facilities and conducive operating environment operates ?
The total area of 2,545ha in the south, since 2007, after 10 years of operation, VSIP has announced its expansion to the north with two projects: VSIP Bac Ninh Township and Industrial Park Complex of 700ha (200ha for Township and 500ha for IP); and VSIP Hai Phong Township and Industrial Park Complex of 1,600ha (1,100ha for Township and 500ha for IP). Talking about the expanding investment of VSIP into township, Ms. Low, a representative of VSIP, said, "After 10 years of success in developing infrastructure for industrial parks, we have realized the investors’ demand for township infrastructure. Therefore, VSIP has decided to develop these two infrastructure projects to create the best investment environment for investors."
4) What are the unique features, purpose and design of VSIP ?
In comparison to the VHIP, the design of the industries in the VSIP area is a reflection of the industries and factories in Singapore, whether it is the roads or the signs. The area is also well planned and the factories have enough space and are not packed closely together. The roads are wide and have enough space to let trucks and large machineries to go to and fro. The purpose of the partnership between Singapore and Vietnam is to make a foundation to develop a part of Vietnam so that Vietnam would have an idea to what she can do to become a developed country like Singapore. The partnership has a few phases and as time goes by Singapore realised that there is a need to set a more steady foundation besides the factories and made master-plans for Universities and layout for the factories, residential areas and study areas.
5) What are the difference between VSIP and SIP ?
In terms of availability of the land usage , VSIP which is located in Vietnam will be able to make good use of the huge span of land to develop and construct different infrastructures for the Industries purposes. This enable the Industries to carry out their production more efficiently. However, availability of land is very limited in Singapore. Therefore, factories and building were built vertically to maximise the usage of the land. In terms of population, VSIP has more workers since they have a larger size as compared to SIP. Therefore, the productive rate may be much more faster and efficient.
The advantages of VSIP 1 and 2 is the 500 hectares of land, it is a large amount of land spaces used to construct and develop infrastructure facilities. So, more factories and industries can be constructed in VSIP to allow a larger production line to reduce cost spent on various aspects. Also, it provides a full range of infrastructures which allow many industries and factories to make good use of.
Learning Objectives :
This trip to VSIP 1 and 2 is to allow us to learn about the need for Singapore to develop her human and other capital in order to ensure her survival in the future.
What we have learnt :
From this trip to the VSIP we have learnt that even though we are two different countries, we can help each other to develop and the partnership improves the relationship between Singapore and Vietnam and this also widens Singapore's network. During the short drive through the VSIP, we observed that this small area is nearly a split image of Singapore, whether it is the roads or the arrangement of factories. Even the trees at the side of the road can be found at the side of most roads in Singapore.
We also found out that Singapore is helping to set the layout for a developed country and Vietnam would improve their country based on these small changes made by Singapore. From this we learnt that even though Singapore is a small country, we are developed and is able to help other countries as they have helped us. We learnt that to become a self sustainable city, it have to be well planned. The factories will provide jobs for the citizens. However, the workers will not want to travel a long way to his or her workplace. There will be a need to have housing provided for them. When they have a job and a house, they will need some entertainment in their daily life. Thus, the government will need to include greenery and facilities for entertainment purpose. If the workers are to move to the city with their family, health facilities and school will need to be included in the design of the city. The government will have to planned the location of each facilities so that it will be convenient for all.
Lastly, the VSIP project is a very huge project, and it is the collaboration between Singapore and Vietnam, to provide jobs for people in Ho Chi Minh City. That is due to the lack of jobs that can pay sufficient money to the citizens, thus the need for factory jobs like the ones in the VSIPs, which can help to increase their pay. The university built in the new city for the rich is going to accept 1000 students in the first phase of the construction, which has 3 phases. This university is built so that the graduates from the university would be able to find a job easily in the VSIPs.
Source : http://www.vsip.com.vn/default.aspx?pid=0002&mid=0002&mdl=1&lang=end