Learning Objectives


1. To discover the relationship between cultural influences and the architectural development in South Vietnam

2. To have a deeper understanding of urban planning issues and the interplay of the matrices of determinants involving physical attributes, commercial feasibility, social fabrics as well as political factors in particular relating to Generation Z (Those born between the early 1990s and the early 2000s).

3. To be aware of the impact of rapid urbanization on the environment and the need for sustainable development in the urban planning process.

4. To gain an insight of Singapore’s strengths in urban planning and sustainable environmental management skill-sets

Saturday, June 4, 2011

Day 6 Reflections - Carisa Chan

On the 6th day, we went retail marketing at shopping centres, supermarkets and markets. First, we went to Viacom Center, a shopping mall more on the higher end. Once we entered, we were greeted by the cool air-conditioning and the aisles were very spacious. The goods sold there are branded and much more expensive than those found elsewhere. This shopping mall is more modernized as compared to the markets we see on the streets.

Photo 1: Some shops in Viacom Center

Next we went to An Dong Market, where they sold all kinds of foods, clothes and ornaments. The goods sold here are rather inexpensive and it is acceptable to haggle here. The aisles here were not as spacious as compared to the Viacom Center and it was difficult to get through the aisles from one end to the other. We also saw some people pushing their goods down the stairs to transport it or store it somewhere else.
Photo 2: People pushing their goods down the stairs

Next we went to the Lotte Mart and the CO.OP Mart, and we found departmental stores, fast food restaurants and a huge supermarket inside. The things sold here are more expensive as compared those sold in CO.OP Mart. Also, Lotte Mart is owned by foreigners (Koreans) and CO.OP Mart is owned by the local people. Lotte Mart also has more shops and I felt that the place was more "filled" as compared to CO.OP Mart where there is only a few shops on the second floor and it was rather empty.

Photo 3: Outside of CO.OP Mart

1 comment:

  1. Might want to elaborate further about how these observations are a reflection of the different levels of socio-economic status within the Vietnamese community itself. Is there a reason why Lotte is there in Vietnam, and still surviving, even though it is not as 'filled' as the other more traditional retail markets?