After the visit to both supermarkets, Lotte Mart and Co.op Mart, I have made some observations and comparisons. Lotte Mart is a foreign company, owned by Koreans, whereas Co.op Mart is a local supermarket. The differences of the companies range from their products to the building of the supermarkets. The products sold in Lotte Mart cost more than the ones sold in Co.op Mart. I have also observed the choice of escalators and travellators used in each supermarket. In Co.op Mart, escalators are used to travel from one level to another, whereas in Lotte Mart, travellators are used instead. This shows that the locals who buy less would shop at Co.op Mart, hence they do not need travellators for the trolleys. On the other hand, the rich who buy more and need the trolley will shop at Lotte Mart, thus have travellators.
I observed that the advertising methods in Vietnam compared to in Singapore is slightly different. Advertisements are commonly on buildings and huge billboards in Vientam. Most of the advertisements in Vietnam are enlarged to attract the attention of the public. Unlike Singapore, they seldom have advertisements on buses.
The country’s development is dependent on and related to the development of retail markets, which is also one factor of the country’s economy. Hence, vice versa. As the country develops, its population would require more and there will be more demand for products. For example, as the country develops, there would be more families who because wealthier and would want to upgrade to cars instead of motorcycles. This will result in a demand for cars, which increases the the sales of automobiles. Construction of road will be necessary, creating more jobs.